There are many ways to spell puer tea (puerh, pu-erh, pu-er.) The official spelling of the city in Yunnan, China for which the tea is named, is called Puer City. At Pure Puer Tea we decided to go with the official spelling, the simplest spelling, and the spelling which we felt most likely would result in people pronouncing it correctly. It is pronounced poo-er (the er pronounced as in the er in the word ergonomic.) not poo air. Now to complicate matters, there is a new kind of tea. It is called purr tea.